A word doing several jobs
Personalisation is the most-used adjective in this category and the least defined. It can describe a one-hour consultation whose output is a printed plan, a schedule genuinely rebuilt around one guest, or a choice of three treatments from a list of five.
All three are defensible. They are not the same purchase, and the word alone will not separate them.
What may change
In the records we hold, these are the elements providers most often adjust.
- Which treatments are delivered, from a defined set
- The timing of sessions within a fixed daily frame
- Intensity of movement sessions
- Food, where dietary requirements are asked for in advance
- The content of a consultation
What usually stays fixed
This is the half providers rarely publish, and the half that decides what a week actually feels like.
- The overall daily structure and its start and end times
- The number of practitioner hours included
- Group sessions, which remain group sessions
- Accommodation type, unless upgraded at a cost
- The total number of treatments
What to ask
Five questions that turn the adjective into facts.
- Is the daily schedule fixed, or rebuilt per guest?
- Can treatment selection change after arrival, and who decides?
- Is practitioner time a fixed number of hours?
- Is food personalised, or only accommodated?
- What, specifically, does not change?